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Full Description
Business is broken and can't be fixed because today's 'managerial' capitalism has grown hopelessly out of touch with the people it should be serving. This fascinating book explores this chasm between people and the corporations. On one side are companies stuck in a century-old business model. On the other is a new society of individuals no longer content to bend to the old adversarial rules of commerce. Instead, they seek relationships of advocacy and trust that provide support for their complex lives. Unlocking the frustrated needs of today's individuals can unleash the next great wave of wealth creation. This will require radically new approaches to commerce and capitalism. "The Support Economy" provides a profound new framework for these innovations. It is an urgent call to action for consumers, entrepreneurs, investors, corporate visionaries, mavericks, public officials, and every citizen who cares about the future.
Contents
The Support EconomyPreface
Introduction
One: Building the Chasm
Part One. Challenge: New People, New Markets
Two: Dreaming Economic Revolution
Three: How Managerial Capitalism Made New People
Four: The New Society of Individuals
Five: The Individual as History's Shock Absorber
Six: The Individuation of Consumption
Part Two. Crisis: Old Organizations Meet New People
Seven: The Transaction Crisis
Eight: Organizational Narcissism: Products, Pyramids, and the Legacy of Contempt
Nine: Rediscovering the End Consumer, Over and Over Again
Part Three. Emergence: The New Enterprise Logic
Ten: The Digital Bridge
Eleven: Conceptualizing the New Enterprise Logic: The Metaprinciples of Distributed Capitalism I
Twelve: The Inner Workings of the New Enterprise Logic: The metaprinciples of Distributed Capitalism II
Notes
Index
