Introduction to Business Intelligence          1  (6)
        Your Definition of Business Intelligence   2  (5)
    Defining Business Intelligence                 7  (22)
      Query Tools                                  8  (4)
        The RFI/RFP Factor                         9  (3)
      Data Warehouse Processes                     12 (3)
      BI Biases and Internal Squabbles             15 (2)
      Establishing a More Global BI Perspective    17 (1)
      BI at the Business Unit and Departmental     18 (4)
      Levels
      BI at the Enterprise Level                   22 (4)
      Hindsight ``Rules''                          26 (1)
      Intranets/Extranets---Data and Analysis      26 (1)
      Within You and Without You
      Know Your User Base                          27 (2)
    The History of Business Intelligence           29 (14)
      The Early End-User Computing Era             30 (2)
      The Information Center Era                   32 (1)
      Charge-Back Systems                          33 (1)
      Personal Computers                           33 (1)
      The Client/Server Wave                       34 (2)
      The Information Warehouse Concept            36 (2)
      The Data Warehouse Era of BI                 38 (1)
      Advanced Analytics: Delivering               39 (1)
      Information to ``Mahogany Row''
      BI Milestones                                40 (3)
    The Impact of Business Intelligence            43 (20)
      The IT Department and Business               44 (3)
      Intelligence
      Non-Technical End Users and Business         47 (6)
      Intelligence
      Business Analysts and Business               53 (4)
      Intelligence
      External End Users---The Extranet            57 (2)
      Environment
      Business Intelligence and the Enterprise     59 (4)
    Content Management and Unstructured Data       63 (8)
      Industry-Related Content Management Areas    65 (4)
      Why a Relational Database Can't Solve This   69 (2)
    End-User Segmentation                          71 (16)
      End-User Segmentation                        73 (5)
      End-User Attributes                          78 (1)
      A Holistic View of the Users                 79 (8)
    Elements of Business Intelligence Solutions    87 (36)
      Data Warehouse versus Data Marts             88 (2)
      Setting Up Information for BI Processing     90 (1)
      Data Extraction, Transformation, and         90 (5)
      Cleansing
      The Data Side of BI                          95 (3)
      The Analytics Tools                          98 (2)
      End-User Assumptions about Tools             100(1)
      The Spreadsheet's Role in BI                 100(2)
      The Three Major Categories of BI             102(1)
      Analytics Tools
      Query and Reporting Tools                    103(2)
      Time and Date Elements in Reporting          105(6)
      OLAP Tools                                   111(4)
      Data Mining Tools                            115(3)
      Advanced Analytics---Executive               118(5)
      Information Systems (EIS)
    Justifying Business Intelligence Solutions     123(16)
      ROI: Return on Investment                    125(1)
      Business Impact Justification                126(3)
      The True Costs of BI                         129(3)
      Big Purchase with No Plan                    132(3)
      Bringing in the ``Hired Guns''               135(1)
      Your Justification Scenario                  136(3)
    Corporate Performance Management (CPM) and     139(12)
    the Executive View of Business Intelligence
      Data Readiness and Availability for CPM      140(4)
      Role-Based Analytics                         144(1)
      Pushing Information: Proactive               145(1)
      BI---Effective Communication
      Buy or Build CPM                             146(1)
      A Viable Approach to CPM                     147(4)
    Platform Selection, Technology Biases, and     151(10)
    Other ``Traps''
      Traditional IT Traps                         152(1)
      The BI Trap                                  153(1)
      Evaluating Analytics Usage for User          154(2)
      Populations
      The Database Is the Most Critical Choice     156(1)
      How Well Do Your Approved BI Tools           157(1)
      Support the Database Decision?
      A ``Typical'' History Lesson                 158(3)
    End-User Support and Productivity              161(16)
      BI Products Are Still Computer-Based         163(1)
      A ``Straw Person'' Scenario                  164(1)
      Setting Up BI Support                        165(12)
        Internal Support Issues                    165(2)
        Vendor Support Issues                      167(1)
        Internal Support Issues Addressed          168(5)
        Vendor Support Issues Addressed            173(4)
    Implementation for Business Intelligence       177(16)
    Solutions
      Back Up and Restore What You Have Already    178(2)
      Done
      System Sizing, Measurements, and             180(1)
      Dependencies
      Setting Early Expectations and Measuring     181(1)
      the Results
      End-User Provisos                            181(3)
      Recap the First Project, and Tune Your       184(1)
      Support and Implementation Models
      OLAP Implementations                         185(3)
      Expanding BI Based on What You Now Know      188(1)
      Establishing a BI Competency Center (BICC)   189(4)
    Planning for the Future---What's the Next      193(12)
    Wave of Business Intelligence?
      Advanced Analytics                           194(1)
      Database Enhancements and BI                 195(2)
      Thinner and Thinner Clients                  197(2)
      Data Formats with BI Aspects                 199(2)
      Portals                                      201(1)
      BI Networks                                  202(1)
      Conclusion                                   203(2)
  Appendix A Checklist for BI Planning             205(6)
      Corporate BI Strategy                        206(1)
      End-User Support Strategy                    206(1)
      Database and Tools Strategy                  207(2)
      Intranet and Extranet Strategy               209(2)
About the Author                                   211(2)
Index                                              213