Contemporary Visual Merchandising and Environmental Design （3 PAP/CDR）

Contemporary Visual Merchandising and Environmental Design （3 PAP/CDR）

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  • 製本 Paperback:紙装版/ペーパーバック版
  • 言語 ENG
  • 商品コード 9780130988843
  • DDC分類 659.15

Full Description


For undergraduate business and fashion courses in Visual Merchandising, Display, and Promotion. This comprehensive and practical textbook/workbook introduces visual merchandising through a combination of fundamentals and projects that provide hands-on experience. The most complete text of its type on the market, it is clearly written and contains a wealth of photographs and drawings from most major retailers.

Contents

1. The Visual Merchandising Concept in a Contemporary Environment. 2. Planning and Developing Visual Presentations. 3. Facilities Design: Exteriors, Interiors, and Fixturing. 4. Mannequins and Other Human Forms. 5. Materials, Props, and Tools of the Trade. 6. Principles of Design. 7. Color: Fundamental Concepts and Applications. 8. Lighting: Dramatizing the Selling Floor and Display Areas. 9. Themes and Settings for Windows and Interiors. 10. Energizing the Specialty Boutique. 11. Signage: The Tool that Tells a Story. 12. Graphics in the Retail Environment. 13. Point-of-Purchase Display. 14. Execution of a Visual Presentation. 15. Creating an Overall Design Concept: From Conception to Completion.