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Full Description
Mobile business technology is arriving fast, making it possible for businesses to combine process agility with technical agility in entirely new ways -- and achieve powerful competitive advantage. In this business-focused book, leading consultant Nicholas D. Evans cuts through the hype, clearly articulating the business strategies and execution techniques that are already driving value for early m-Business adopters. The book relies extensively on real-world case studies, presents tested metrics, and covers the entire process of deploying m-Business applications, from start to finish. From start to finish, Evans approaches the wireless Web from the hard-nosed perspective of the business strategist and those responsible for executing on m-Business initiatives. He walks through the design of an m-Business, introducing new process models for m-Business agility, and showing them at work in the Fortune 500 and other leading companies. He then introduces a complete strategic roadmap for m-Business, shows how to transform your m-Business goals into a working architectural framework that can evolve based on growth and experience, and walks through technology selection and implementation. For every decision-maker.
Contents
Foreword.
1. Introduction.
Formula for Business Agility. Principles of Business Agility. Principle #1: The Digital Economy Demands Business Agility. Principle #2: Business Agility Involves Shaping Technology Around Ourselves. Principle #3: Business Agility is Achieved Via M-Business. Principle #4: Every Business Will Become an M-Business. Principle #5: M-Business Will Drive Both Business and Technical Transformation. Principle #6: Industry Convergence Creates New Threats and Opportunities. Action Items for Business Agility. Step #1: Make M-Business Part of Your Business Strategy. Step #2: Make the IT Department a Strategic Partner. Step #3: Pursue a Holistic M-Business Strategy. Step #4: Exploit and Defend Your Position in the New M-Business Value Chain. Step #5: Design Business Processes to Take Advantage of M-Business. Step #6: Design Technical Architectures to Take Advantage of M-Business. Step #7: Design for Rapid Change in Process and Technology. Step #8: Focus on User Acceptance and Training. Step #9: Measure the Results of M-Business Initiatives.
2. The M-Business Evolution.
Global Trends. Searching for the Killer Application. Evolution to 3G Networks. Applications by Region. Drivers and Barriers to Adoption. Barriers to Adoption. Regulatory Environment. Telecom Environment. Wireless Data Services. M-Commerce Services. Wireless Application Service Provider Platforms. IT Environment. Wireless Internet Value Chain. Value Chain for Enterprise Wireless Data. Value Chain for Consumer Wireless Data. Key Applications. Wireless Enablement of Employees. Wireless Enablement of Customers. Wireless Enablement of Partners and Suppliers.
3. Design of an M-Business.
M-Business Flexibility. The Dynamic Value Proposition. M-Business for Employees. Tradeoff Between Enterprise Standards and User Roles. Focus on User Adoption and Long-Term Management. M-Business for Customers. A New Time-Slice for Customer Loyalty. Context- and Location-Specific Loyalty. Preference-Driven Commerce. Wireless Advertising. M-Business for Partners. Alliance Value Chain. Alliance Life Cycle.
4. Process Models and Applications for M-Business Agility.
Process Models for M-Business Agility. M-Business Opens New Process Possibilities. Using M-Business to Improve Existing Processes. Applications for M-Business Agility. Executive Dashboard and Business Intelligence. Sales Force Automation. Field Force Automation. Customer Relationship Management. M-Business CRM for Customers. Increasing Complexity of Customer Interactions. Providing Intelligent Customer Service. M-Business CRM for Employees. Supply Chain Management. "Wireless" Versus "Mobile" Applications in the Supply Chain.
5. Industry Examples.
Communications and Content. High Tech. Consumer and Industrial Products. Public Services. Health Care. Financial Services.
6. M-Business Strategic Roadmap.
Business and Technology Assessment. As-Is Environment. To-Be Environment. Identification of Target Opportunities. Prioritization of Initiatives. Business Case Development. Project Plan Development. Return on Investment. Calculating the Return on Investment. Additional Costs. Additional Cost Savings. Qualitative Benefits. Net Present Value. Determining the Discount Rate.
7. M-Business Architectural Frameworks.
The Case for Technical Agility. Business Process Discovery. M-Business Technical Architecture. Reference Architecture. Architectural Principles. Enterprise Architecture. Sales Force Automation Example. Carrier and Wireless Application. Service Provider Architecture. Wireless Application Service Provider Architecture. Carrier Architecture.
8. M-Business Technologies and Implementation.
M-Business Technologies. Convergence of Wireless Middleware, Application Servers, and Enterprise. Application Integration. Software Vendors Are Approaching M-Business from Many Different Angles. Wireless Middleware Platforms. Considerations When Choosing Wireless Middleware Platforms. M-Commerce Applications. M-Commerce Transaction Example. Considerations When Choosing M-Commerce Platforms. M-Business Implementation. Implementation Strategies.
9. Future Trends.
General Themes Toward Business Agility. Networks. Devices. Wearable Devices. Smart Phones. Standards. Applications.
Conclusion.
Notes and References.
Index.
