Cases in Consumer Behavior 〈1〉

Cases in Consumer Behavior 〈1〉

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  • 製本 Paperback:紙装版/ペーパーバック版
  • 言語 ENG
  • 商品コード 9780130665584
  • DDC分類 380

Full Description


This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person--and none of the cases are published anywhere else. A wide range of topics range from lifestyles (vampyres) to collecting (Dale Earnhardt) to values (St. Timothy's) to rituals and symbolism (Princess for a Day).

Contents

Volume I 1. Changing Consumer Perceptions of Bud Riley's. 2. Burlington and the UPF Clothing Market. 3. When Heroes Leave Us: The Case of Dale Earnhardt. 4. Vampyres: Strangers in the Night. 5. Softening, Polishing and Coloring the Male Market. 6. The Mundane, Knowne and Fantasy Worlds. 7. Doing Thai Food Right. 8. At the Pump Versus Inside the Station. 9. Princess for a Day. 10. St. Timothy's: Struggling to Survive. 11. Body Scanning. Volume II 1. R&G: Invading Homes. 2. Vacations: Working Style. 3. Online Games and Brands: Virtual Fun. 4. Achieving Slimness: Weighing the Consequences. 5. Carriage Trade Medicine. 6. The Final Way to Go? 7. The Science of Shopping: The Obvious Isn't Always Apparent. 8. The Inner City: Where the Stores Aren't. 9. High Speed Rail Service: Do We Need It?