Full Description
For sophomore/senior-level courses in Graphic Design.Structured to follow the process that nearly all designers use in communication design, this innovative workbook clearly presents and analyzes the universal elements of graphic design that transcend period and style and that are necessary for the creation of "good design." Each chapter addresses a single element, demonstrating how the element can be used in actual projects, and showing how creative and practical decisions are made in response to project requirements and parameters-with an emphasis on achieving a balance between individual creativity, utility, and responsibility to the client. Example projects featured throughout have been gathered from outstanding contemporary graphic designers, as well as museums and private collections, and represent a diverse range of communication formats (e.g., posters, covers, catalogs, etc.)-executed in a rich sampling of media. Chapters can be used as the basis for actual design projects.
Contents
1. Content. 2. Parameters and Problem Solving. 3. The Design Process. 4. Point of View and Attitude. 5. Letters and Words. 6. Images. 7. Integration of Word and Image. 8. Arrangement and Organization. 9. Line. 10. Shape. 11. Value and Texture. 12. Color. 13. Pattern and Rhythm. 14. Emphasis, Exaggeration, and Contrast. 15. Decoration. 16. Graphic Production. Index.
