Manageing Technology and Innovation for Competitive Advantage

Manageing Technology and Innovation for Competitive Advantage

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  • 製本 Paperback:紙装版/ペーパーバック版
  • 言語 ENG
  • 商品コード 9780130305060
  • DDC分類 658.5

Full Description


A core text for undergraduate/graduate-level courses in Management of Technology; a supplementary text for MIS courses and Strategy electives.The first text to provide an integrated, strategic view of management of technology, this theory/practice volume addresses the contemporary challenges general managers face today-e.g., globalization, time compression, technology integration-and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes-T-M matrix, environmental drivers, process of decision making, competitive versus collaborative approaches, and value creation-are followed throughout.

Contents

1. Introduction. I. THEORETICAL FOUNDATIONS. 2. Technological Environment. 3. Process of Technology Change: Innovation. 4. Process of Technology Change: Diffusion. 5. Technology and Competition. 6. Process Innovation, Value Chains, and Organization. II. TECHNOLOGY STRATEGY: BASICS. 7. Technology Intelligence. 8. Technology Strategy: Overview. 9. Technology Strategy: Collaborative Mode. 10. Appropriation of Technology. 11. Deployment in New Products. 12. Deployment of Technology in the Value Chain. 13. Organizing for Innovation. 14. Intellectual Property Strategy. 15. Project Valuation and Financing.