Playing Hardball : Campaigning for the U.S. Congress (Real Politics in America Series,)

Playing Hardball : Campaigning for the U.S. Congress (Real Politics in America Series,)

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 145 p.
  • 言語 ENG
  • 商品コード 9780130271334
  • DDC分類 324.70973

Full Description


For Congress, Voting and Elections, and Political Parties courses.Drawn from cutting-edge research by leading scholars in the field, this text focuses on the major hurdles politicians face when competing in congressional elections. The text examines candidate emergence strategy and targeting, fund-raising guidelines, negative advertising and voter mobilization. It provides students with a manageable perspective on congressional elections and real-life American politics, enhancing students' ability to make the connections between the theory and practice of politics.

Contents

1. Introduction. 2. Quality Challengers to Congressional Incumbents: Can Better Candidates be Found? 3. Competing for Cash: The Individual Financiers of Congressional Elections. 4. Are Professional Campaigns More Negative? 5. Going Negative: Attack Advertising in the 1998 Elections. 6. Campaign Strategy and Direct Voter Contact. 7. Elections are More than Just a Game. Index.