Inside the Fashion Business （7TH）

Inside the Fashion Business （7TH）

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  • 製本 Hardcover:ハードカバー版／ページ数 560 p.
  • 言語 ENG
  • 商品コード 9780130108555
  • DDC分類 338.476870973

Full Description


For courses in Introduction to the Fashion Industry, Survey of the Fashion Industry, Fashion Industry Overview, The Textile-Apparel-Fashion Industry, The Fashion Business, Introduction to Fashion Merchandising, and Fashion Retailing.This long-time, best-selling book is the single most comprehensive fashion industry text available today. Written by authors with extensive industry ties and business savvy, the book provides an overview of the fashion sectors from a business perspective. The book meshes the excitement of the industry with the business view required to succeed in the industry. In its authoritative, lively, and easy-to-read approach, the book examines the various segments of the industry within the unifying context of the total fashion pipeline.

Contents

1. The Business of Making and Selling Fashion. 2. Principles of Fashion. 3. Globalization of the Fashion Industry. 4. The Consumer. 5. The Materials of Fashion. 6. The Women's and Children's Apparel Industry. 7. The Menswear Industry. 8. Fashion Accessories, Intimate Apparel/Undergarments, Cosmetics. 9. Fashion Producers in Other Countries. 10. The Retailers of Fashion. 11. Auxiliary Fashion Enterprises. Fashion Business Glossary. Appendix A: Select World Wide Web Sites. Appendix B: The Influential Designers. Appendix C: Career Opportunities in Fashion. Index.