- ホーム
- > 洋書
- > 英文書
- > Business / Economics
基本説明
On how to form and successfully manage alliances and network relationships.
Full Description
Reflects the current state-of-the-art research in the alliance field. It is based on thirty-six papers contributed by leading academics at a conference hosted by Professors Contractor and Lorange at IMD, Switzerland. A follow-up to the original conference this book reflects the latest thinking within this field. While the papers have an academic tone, they abound with practical insights and recommendations for alliance practice. Cooperative Strategies in International Business contains papers presented at a conference fifteen years ago hosted by Professors Contractor and Lorange and held at Rutgers University, USA. The book, had a strong impact on the field of international management and strategy, and presaged the explosive growth of alliances over the last decade. It remains today a landmark reference volume, and its papers are still widely read and referenced in companies, MBA and doctoral programs in Business Management worldwide. Together both books provide an indispensable set for academics, policy makers, consultants and strategists involved in strategic alliances.
Contents
Introduction. Alliance Structure and Performance: Theoretical Overviews. Do Companies Gain Experience in Managing Cooperative Relationships? Learning across the Interorganizational Membrane. The Role of Trust and Goodwill in Cooperative Relationships. The Role of Knowledge in Alliance Management. A Social Exchange Perspective to Interfirm Linkages. Cooperation for Innovation and R&D Partnerships. The Organization of Interfirm Relationships in the New Alliance-Based Economy. Alliance Structure and Performance: Empirical Studies. Process and Management Issues in Alliances. Buyer-Supplier Alliances. Conceptual Frameworks. Trends in Cooperative Activities and Ownership Patterns. Structure and Performance of Cooperative Ventures. Managing Cooperative Relationships. A Focus on Developing Countries. Cooperating with the Japanese. Index. List of contributors.
