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Full Description
Baye's "Managerial Economics and Business Strategy" is one of the best-selling managerial economics textbooks. It is the first textbook to blend tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. Baye is known for its balanced coverage of traditional and modern topics, and the fourth edition continues to offer the diverse managerial economics marketplace a flexible and up-to-date textbook. Baye offers coverage of frontier research in his new chapter on advanced topics. The Fourth Edition also offers completely new problem material, data, and much more.
Contents
1 The Fundamentals of Managerial Economics 2 Market Forces: Demand and Supply 3 Quantitative Demand Analysis 4 The Theory of Individual Behavior 5 The Production Process and Costs 6 The Organization of the Firm 7 The Nature of Industry 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets 9 Basic Oligopoly Models 10 Game Theory: Inside Oligopoly 11 Pricing Strategies for Firms with Market Power 12 The Economics of Information 13 NEW! Advanced Topics in Business Strategy 14 A Manager's Guide to Government in the Marketplace