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Full Description
"Small Business Management: An Entrepreneur's Guidebook, 4e", takes a practical, down-to-earth approach to planning, organizing, and managing a small business. While based on current research, theory, and practice, the material is presented from a "how-to" perspective, with many practical examples and applications from the business world. This text also explores arguments both for and against owning a small business. All three authors, Megginson, Byrd and Megginson, have had meaningful experience in the "real world" as an owner, manager or employee of one or more small businesses.
Contents
PART I The Dynamic Role Of Small Business Chapter 1 The Growing Importance of Small Business Chapter 2 Challenging Opportunities in Small Business Chapter 3 Forms of Ownership of Small Business PART II How To Plan And Organize A Business Chapter 4 Becoming the Owner of a Small Business Chapter 5 Planning, Organizing and Managing a Small Business Chapter 6 How to Obtain the Right Financing for Your Business PART III How To Market Goods and Services Chapter 7 Developing Marketing Strategies Chapter 8 Promoting and Distributing PART IV How To Organize and Manage the Business Chapter 9 How to Obtain and Manage Human Resources and Diversity in Small Companies Chapter 10 Maintaining Good Relationships with Your Employees and Their Representatives PART V How To Operate The Business Chapter 11 Obtaining and Laying Out Operating Facilities Chapter 12 Purchasing, Inventory, and Quality Control PART VI Basic Financial Planning and Control Chapter 13 Profit Planning Chapter 14 Budgeting and Controlling Operations and Taxes Chapter 15 Using Computer Technology in Small Businesses PART VII Providing Security For The Business Chapter 16 Risk Management, Insurance, and Crime Prevention Chapter 17 Maintaining Good Government Relations and Business Ethics Chapter 18 Planning for the Future of Family-Owned Businesses Workbook for Developing a Successful Business Plan Glossary
