Full Description
This comprehensive introduction features non-setting-specific discussion of evaluation for health education, health promotion, and allied health fields. A new chapter on qualitative evaluation, as well as many new research examples and case studies, strengthen the coverage in the third edition.
Contents
1. Introduction to Evaluation 2. Planning an Evaluation 3. Measurement in Evaluation 4. Process Evaluation 5. Qualitative Evaluation 6. Formative and Impact Evaluation 7. Cost Evaluation Appendix A: Evaluation Reporting Appendix B: Specification of the Role of the Entry-Level Health Educator References Index