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Full Description
"Building an E-Businessmoves beyond a survey atmosphere to provide hands on experience. It is designed specifically for those who want to develop web skills and business plans for use in starting an e-Business. This book integrates and fills the gap between "How to Design Web Pages" and Business and Marketing courses. It is not a "How-to" book dealing with the conversion of existing businesses to the electronic arena; it focuses on entrepreneurs who want to begin an eBusiness but lack basic knowledge of the Internet and in developing business and marketing plans. Building an e-Business is different because it is aimed at those interested in starting an e-Business, makes use of the Web, and assumes little or no Internet Knowledge.
Contents
CHAPTER ONENeeds Defined? Why Have a Web Presence? What is in a Web Page? What is a Hyperlink? What is a Browser? What is a Portal? How Do I Find Information on the Web? What is a Mail Client? How Do I Close a Web Page and End a Web Session? CHAPTER TWO: Creating a Business Plan Do I Need a Business Plan? How Do I Determine Goals For My Business? How Do I Describe My Business? How Is My Market Analyzed? How Is My Product/Service Produced? What Are My Strategies? What Staff is Needed? What Are My Financial Considerations? CHAPTER THREE: Developing a Marketing Plan Why is a Marketing Plan Necessary? How Do I Start the Marketing Plan? What Factors Influence My Business? Who Are My Target Customers? What Are the Advantages of My Product or Service? What Are My Marketing Tactics? How Can I Calculate a Marketing Budget? Why Will My Business Succeed? CHAPTER FOUR: Designing a Web Page How Do I Design an Effective Web Page? How Do I Format Text? What Should I Know About Graphic Design? How Can I Use Color? How Should I Design a Form? How Can I Create a Web Site for My Business? Where Can I Find Web Design Resources? What Should I Consider for Special-Needs Audience? CHAPTER FIVE: Creating a Web Site How Do I Plan a Web Site? How Can I Find Web Authoring Tools? What is HTML? How is a Web Site Created? How Can I modify a Web Page? How Do I Add a List to a Page? How Can I Add a Hover Button? How Can I Create a Navigation Bar? CHAPTER SIX: Enhancing Web Pages What Is a Graphic Image? Where Can I Get Images? How Can I Insert an Image? How Is a Hyperlink Inserted? How Are Multimedia Files Used? What is a Form? How Is a Form Created? How Can I Modify a Form? CHAPTER SEVEN: Creating Advanced Web Pages Why Should I Use a Table? How is a Table Created? How Can I Format a Table? How Can I Use Colors and Borders? How Can I Control Table Elements? What are Frames? How Can I Build Framed Pages? How Can I Include Links in My Site? CHAPTER EIGHT: Running an E-Business How Much Accounting Should I Know? What Management Techniques Are Helpful? How Can I Work From A Distance? How Can I Get Help? Glossary
