Full Description
New to this edition are: every new copy of "Mass Media/Mass Culture" is packaged with a free making the grade CD-ROM; free access to PowerWeb: an online reader and resource guide; and a free text-specific online learning center website. Written for the Introduction to Mass Communication course, "Mass Media/Mass Culture: An Introduction" demonstrates how media impacts our culture today, and how the interrelationship of media and culture has influenced our civilization since dawn of mass communication. This textbook gives students the tools to understand the world around them and teaches them how to critically analyze the media that influences their lives.
Contents
Part I: Culture and CommunicationChapter 1. Culture and Communication: How They InteractChapter 2. Culture and Mass Communicaiton: How They InteractChapter 3. Internet and Global CommunicationChapter 4. Legal Controls on the MediaChapter 5. Theories of Press and Journalism: Keeping the Culture InformedPart II: Development of Print MediaChapter 6. The Permanent MediumChapter 7. Newspapers: Past, Present, and FutureChapter 8. Magazines: The Specialized MediumPart III: Development of Electronic MediaChapter 9. Motion Pictures: Cultural ReflectionsChapter 10. Radio: A Wireless WonderChapter 11. Recorded Music: Powerful and ControversialChapter 12. Television: From Soaps to SatellitesPart IV: Media ShapersChapter 13. Advertising: Selling the MessageChapter 14. Public Relations: Creating an ImagePart V: Media Ethics and EffectsChapter 15. Media EthicsChapter 16. Media Research, Effects and ConsequencesAppendix: Mass Communication and Media Literacy
