- ホーム
- > 洋書
- > 英文書
- > Computer / General
Full Description
A manual on setting up and operating your own desktop video studio. It examines the powerful digital media tools available and how they interrelate, as well as the radical business arrangements created by digital technology. The author also discusses media outlets - where the business is.
Contents
Acknowledgments
Introduction
Chapter 1: The Three-Day Weekend Beach Party: A Short History of E-Media
Chapter 2: Pick a Card, Any Card: Matching Media to the Clients' Need
The Four Most Important Questions
The Four Stages of Production
Chapter 3: Catch-23: Getting Your First Job
Step 1: Make a List of Possible Employers
Step 2: Call Each Employer on the Phone Regularly and Offer Your Services as a Free Intern
Step 3: Go to the Job Interview
Step 4: Once You Start Work as an Intern
Step 5: Be Alert to Opportunities
Step 6: Once You've Established Your Value to the Workplace, Ask for a Letter of Recommendation
Chapter 4: Cut It Loose, Bruce: Starting Your Own Business
Making a Killer Show Reel or Portfolio
Honing the Blade
The Basic Presentation
Qualifying the Value of a Meeting
Choosing the Weapons Compliment
Presentation Structure
Winding Up the Meeting
When the First Meeting Drags On
When Presentations Turn to Bid
Final Notes on Presentations
Chapter 5: Dialing for Dollars: How to Get and Keep Clients
Building a Client List
Company Size
Directories
Preparing Your Script
Responses to Your Script
Tending to Your Records
What Are Your Calls Worth?
Making an Initial Contact
After You Meet a Client
How to Treat a Bid Contract
Managing Your Clients
The Introductory Letter
Your Company Brochure and Web Site
Chapter 6: Bid, Baby Bid: How to Budget and Bid
The RFP
Breaking Down the RFP
No Spreadsheet?
Massaging the Budget
The Time and Materials (T&M) Budget
The Sizzle
The Elements of a Proposal
Ideas versus Production
Chapter 7: A Fool for a Client: Legal Issues in E-Media
Your Goals
Criminal Law and the Media
Avoid Getting Sued
The Production Contract
Chapter 8: The Meanies of Production: How to Build Your Studio
Equipment and Software Obsolescense
Amortization
Burn Rate
Just Enough Equipment
The Heart of All Media Production--The Computer
The Print Designer's Toolkit
The Web Site Designer's Toolkit
The CD-ROM Producer's Toolkit
Video Producer's Toolkit
DVD Producer's Toolkit
Chapter 9: Five Fingers in a Pickle Jar: Managing Crews and Getting Paid
Finding Talent
Subcontractor: Competitor or Partner?
Controlling Prices of Freelancers and Subcontractors
Paying Freelancers
Creative Control
Deliverables
Keeping Everyone in the Loop
Communicating With the Client
Eat It
Keeping Good Records
Disagreements With a Client
The Final Presentation
Sending Invoices
Collecting Invoices Due
Epilogue
Index
