Corporate Strategy (The Mcgraw-hill Executive Mba Series)

Colley, John L./ Doyle, Jacqueline L./ Hardie, Robert D.

McGraw-Hill（2001/07発売）

• 製本 Hardcover:ハードカバー版／ページ数 255 p.
• 言語 ENG
• 商品コード 9780071372657
• DDC分類 658.4012

基本説明

New in paperback. Hardcover was published in 2001.

Full Description

Today's businesses have become more adept than ever at employing the essential strategies needed to succeed in the light of intense competitive and financial pressures. The motivation for this has been straightforward: to maximise company performance. Managers and executives from all walks of life are called on to set corporate strategy, balance the needs of business units, allot resources, and evaluate all facets of the business and the organization. In this text the authors share the information needed to stay competitive in today's Internet-speed business world. Recognizing the trend to divestitures and decentralized coroporations, the authors focus on the key strategic issues related to the multi-divisonal organization. They cover the strategic interface between the parent company and it's operating divisions, with emphasis on analytical and financial relationships. Addressing both corporate and divisional perspectives the authors help readers gain a better understanding of the various assumptions that guide corporations and business units in setting goals and objectives. Through real-world examples and case studies, the authors provide several opportunities for the reader to analyse strategic problems. They provide an in-depth analysis of a hypothetical parent company, guiding the best course of action for the corporation and its business units.