E-Business Intelligence : Turning Information into Knowledge into Profit

E-Business Intelligence : Turning Information into Knowledge into Profit

  • ただいまウェブストアではご注文を受け付けておりません。 ⇒古書を探す
  • 製本 Hardcover:ハードカバー版/ページ数 306 p.
  • 言語 ENG
  • 商品コード 9780071364782
  • DDC分類 658.47

Full Description


'A great roadmap for building your e-business intelligence strategies' - Bob Sanguedolce, CIO, eBay, Inc. 'Textbook reading for any manager attempting to bridge the worlds of technology and business' - Andrew clyne, Vice President, Systems Development, MasterCard International. 'This book demonstrates the power of harnessing and making use of information' - Rick Sherlund, Managing Director of Goldman Sachs. 'Turning information into actionable knowledge is the key to electronic business success' - Judith S. Hurwitz, President & CEO Hurwitz Group, Inc.What drives the intelligence strategies of today's e-business giants? Bernard Liautaud, President and CEO of Business Objects, the world's leading provider of e-business intelligence, provides a new model for maximizing the value of information. Focusing on the three main areas of e-business intelligence - intranets, extranets, and business-to-business e-commerce - Liautaud describes cutting-edge strategies for accessing, analyzing, and sharing corporate data. A vital link for companies seeking to compete in the new information economy, "E-Business Intelligence" is every manager's answer to the what, why, and how of e-business today.

Contents

The Quest for Intelligence. The New e-Business Intelligentsia. Information Governance. The Value of Information. Data Overload. e-Business Intelligence at Work. Information Democracies. Enterprise Business Intelligence. Customer intelligence. Ecommerce Intelligence. Information Embassies. e-Business Intelligence Extranets. Customer Care Extranets. Information Brokers. Supply Chain Extranets. Vision for Tomorrow. The e-Business Intelligence Future. Popular Misconceptions about an e-Business Intelligence Implementation. The Search for Return: Justifying the Investment.NER(01): WOW