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基本説明
The Premier guide to international trade now features a special section on the e-commerce revolution.
Full Description
"During a time when international trade is growing to unprecedented levels "Import/Export: How to Get Started in International Trade" is recommended as a valuable tool for the businessperson who wants to take advantage of the opportunities and learn the techniques of world market entry." - Tom Donohue, President, U.S. Chamber of Commerce. ""Import/Export: How to Get Started in International Trade" by Dr. Nelson is one of the best resources available to those involved in world trade. It is factual, easy to read and understand, and up-to-date. I strongly recommend it." - Guy Tozzoli, President, World Trade Centers Association, New York. "Carl Nelson's revised "Import/Export: How to Get Started in International Trade" provides a useful one-stop reference not only for the novice but for experienced foreign traders seeking to review their strategies." - Frank Reynolds, Export ABCs, Journal of Commerce.Whether you're the owner of a small manufacturing firm, a businessperson in search of a second career, or a budding entrepreneur attracted by international trade's exciting potential, this third edition of "Import/Export: How to Get started in International Trade" contains everything you need to reap the profits of today's booming world economy.Dealing with every aspect of exporting and importing, it cites helpful details and highlights scores of examples and success stories. Dr. Carl Nelson, a recognized global trade strategist, demystifies international trade to show you everything you need to get started and succeed.The book includes: how to write a business plan; choose a product; make overseas contacts; finance an import or export transaction; protect patents and trademarks; get through the customs maze; figure import duties; and trade in Europe's single market. Now in an expanded and updated third edition, "Import/Export" shows you how to tap into the e-commerce phenomenon, including a complete overview of this new global market opportunity, how to set up a successful home page, and tips on filling orders and getting paid over the Internet. New material also covers the euro and the World Trade Organization, NAFTA, tricks of using Letters of Credit, new product standards, and how to navigate the business worlds of China and Africa. Plus, you'll find Dr. Nelson's 20 acclaimed and globally tested keys to international business success.
Contents
The Commonalities. Success and the Trade Game. Launching a Profitable Transaction. Planning and Negotiating to Win. The Cyber Trader: Selling with E-commerce. Completing a Successful Transaction. How to Set Up Your Own Import/Export Business. The Differences. Exporting from the United States. How to Import into the United States. Doing Business Worldwide. Doing Business Through World Trade Centers. Doing Business in the Americas and an Expanding NAFTA. Doing Business in an Expanding Europe. Doing Business in Africa. Doing Business in the Near East and Asia. 20 Keys to Import/Export Success.NER(01): WOW
