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When first introduced to the market in 1998, this book made a huge splash with its innovative voice, contrent, design and package. The cutting-edge third edition continues to redefine what principles of management texts should look, sound and feel like. The authors are dedicated to the challenge of "Making It Real" for students. As a team, they are uniquely qualified to write about both the strategic imperative for managers and organizational challenges that real managers face. Their combined research and text-writing experience is matched by no author team today. The thorough text surveys the theoretical underpinnings of modern management thought and research and through a variety of real world examples from small, medium, and large companies shows the reader how those ideas are used by practising managers. Of course, the organization of this text follows the mainstream functional approach of planning, organizing, leading, and controlling; but the content is flexible and encourages instructors to use the organization they are most comfortable with.
The themes of diversity, ethics and information technology have been greatly expanded in this edition through in-text examples, photographs, "unboxed" stories, and the end-of-chapter material - all areas of importance that truly serve to bring to life the workplace realities that today's student will encounter during a career.
