Agribusiness Management （3RD）

Erickson, Steven P. (EDT)/ Akridge, Jay T./ Barnard, Freddie L./ Downe

McGraw-Hill College（2001/10発売）

• 製本 Hardcover:ハードカバー版／ページ数 622 p.
• 言語 ENG
• 商品コード 9780070196377
• DDC分類 630.68

Full Description

The ideal text for those planning for or currently involved in a career in agribusiness. It is oriented toward management of the nonfarm agricultural business. Specifically addressed in this text are topics of relevance to managers, owners, and employees of firms which provide supplies and services to farmers or who market, process, or add value to farm products. While many concepts and tools presented are certainly applicable to the farm business and to businesses in general, the focus of this text is intended to be strictly upon agribusiness applications.

Contents

I Agribusiness ManagementAgribusiness2 Managing the Agribusiness3 Economics for Agribusiness ManagersII Agribusiness Management: Organizations and Context4 The Organization of an Agribusiness5 Cooperatives in Agribusiness6 International AgribusinessIII Marketing Management for Agribusiness7 Strategic Market Planning 8 The Marketing Mix9 Tools for Marketing Decisions in Agribusiness10 Sales and Selling in Agribusiness11 The Selling ProcessIV Financial Management for Agribusiness12 Understanding Financial Statements13 Analyzing Financial Statements14 Financing the Agribusiness15 Financial Control in Agribusiness16 Tools for Evaluating Operating Decisions in Agribusiness17 Tools for Evaluating Capital Investment Decisions in AgribusinessV Operations Management for Agribusiness18 Production Planning and Management19 Operations Management: Managing Logistics in AgribusinessVI Human Resource Management for Agribusiness20 Managing Organizational Structure21 Managing Human Resources in AgribusinessGlossary