The Chasm Companion : A Fieldbook to Crossing the Chasm and inside the Tornado

The Chasm Companion : A Fieldbook to Crossing the Chasm and inside the Tornado

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 352 p.
  • 言語 ENG
  • 商品コード 9780066620558
  • DDC分類 658.8

基本説明

Introduction by Geoffrey A. Moore. Moore's bestselling books, Crossing the Chasm and Inside the Tornado, have become industry "bibles", providing remarkable insight into the markets of high-tech products.

Full Description


In "The Chasm Companion," The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, "Crossing the Chasm" and "Inside the Tornado," and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.