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基本説明
邦訳:2002年・日本経済新聞社
New in paperback. Hardcover was published in 2002. The Japanese edition was featured in Nikkei Business (Issue: Jan. 6, 2003). In his own words, Gerstner tells the story of IBM's competitive and cultural transformation.
Full Description
Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.