Marketing Research : Methodological Foundations (8TH)

Marketing Research : Methodological Foundations (8TH)

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  • 製本 Hardcover:ハードカバー版/ページ数 960 p.
  • 言語 ENG
  • 商品コード 9780030331015
  • DDC分類 658.83

Full Description

Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. Provides a solid framework to ensure the development of students' conceptual and practical understanding of marketing research.