Full Description
Managing Football is the first book to directly respond to the rapid managerial, commercial and global development of the sport and offers a thorough analysis of how the football industry can meet the challenges that flow from these developments.
Expertly edited by two well known specialists in football business management, it draws together the work of a world-class contributor team to form a comprehensive analysis of the most important issues facing the managers of football businesses across the world.
The cutting edge analysis examines all the important business challenges in the football industry and the management of football businesses and covers all of the key football markets including England, Spain, France, Italy, Germany, Australia, North America, China, South Africa, South Korea, the Netherlands & Belgium, and Mexico.
Managing Football is simply a must-read for anyone studying or working in football business management and is set to be an important landmark in this rapidly moving and globally expansive field.
Contents
SECTION 1: Managing football
1. Introduction and market overview 2. Ownership and governance 3. Finance, revenue generation and cost control 4. Broadcasting and technology 5. International and global development 6. Sport marketing and sponsorship 7. Law and regulation 8. Organising and human resource management 9. Supply chains, retailing and distribution 10. Leagues and competitions 11. Agents and intermediaries 12. Stadiums and facilities 13. Public relations and the media
SECTION 2: Managing football in the big 5
14. England 15. Spain 16. Italy 17. France 18. Germany
SECTION 3: Managing football in emerging markets
19. Australia 20. North America 21. United Arab Emirates 22. China 23. South Africa
SECTION 4: Managing football in established markets
24. Argentina 25. Netherlands 26. Mexico 27. South Korea 28. Russia 29. Conclusions
