知的所有権の管理<br>The Management of Intellectual Property (New Horizons in Intellectual Property series)

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知的所有権の管理
The Management of Intellectual Property (New Horizons in Intellectual Property series)

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  • 製本 Hardcover:ハードカバー版／ページ数 352 p.
  • 言語 ENG
  • 商品コード 9781845421120
  • DDC分類 658.5

Full Description

This book brings together innovative contributions on the management of intellectual property (IP) and intellectual property rights by an esteemed and multi-disciplinary group of economists, management scientists, accountants and lawyers. Offering a broad and enlightening picture of the measurement and management of IP, the contributors argue that the shift towards a knowledge-based economy has increased the importance of IP and more generally, intangible assets, as a focus for company decision-making behaviour. The book explores these intangible assets, which are driven by investments in R&D, marketing, education and training, management information systems and organizational structure. The inherent risk in the development of such assets - born from the involvement of creativity and innovation - is also discussed.

The Management of Intellectual Property should prove of use to both students of management and managers in the field who have to make decisions with regard to investments in, and the protection of, IP and other intangible assets.

Contents

Contents:

PART I: INTRODUCTION
1. The Management of Intellectual Property: Introduction
Derek Bosworth

PART II: PERSPECTIVES ON INTELLECTUAL PROPERTY AND INTANGIBLE ASSETS
2. A Legal Perspective
Andrew F. Christie

3. An Accounting Perspective
Anne Wyatt

4. A Management Perspective
Laurie Hunter

5. An Economic Perspective
Derek Bosworth and Elizabeth Webster

PART III: INTELLECTUAL PROPERTY AND COMPANY PERFORMANCE
6. Market Valuation of US and European Intellectual Property
Dirk Czarnitzki, Bronwyn H. Hall and Raffaele Oriani

7. Market Valuation of UK Intellectual Property: Manufacturing, Utility and Financial Services Firms
Christine Greenhalgh and Mark Rogers

8. Market Valuation of Australian Intellectual Property
William Griffiths and Elizabeth Webster

9. Innovation Scoreboards: An Australian Perspective
Paul H. Jensen and Alfons Palangkaraya

PART IV: UNDERSTANDING THE USE OF INTELLECTUAL PROPERTY BY FIRMS
10. Intellectual Property and Company Performance: Company Case Study Evidence
Derek Bosworth

11. Use of Intellectual Property by the UK Financial Services Sector
Mark Rogers and Christine Greenhalgh

12. Understanding the Patenting Behaviour of Firms
Carine Peeters and Bruno van Pottelsberghe de la Potterie

PART V: INTELLECTUAL PROPERTY AND STRATEGIC DECISION-MAKING
13. IP-Valuation as a Tool to Sustain Innovation
Eric J. Iversen and Aris Kaloudis

14. Patent Valuations and Real Options
Robert Pitkethly

15. Valuing Patents and Patent Portfolios from a Corporate Perspective: Theoretical Considerations, Applied Needs and Future Challenges
Markus Reitzig

Index