オリンピックの経済学<br>The Economics of Staging the Olympics : A Comparison of the Games 1972-2008

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オリンピックの経済学
The Economics of Staging the Olympics : A Comparison of the Games 1972-2008

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  • 製本 Hardcover:ハードカバー版／ページ数 352 p.
  • 言語 ENG
  • 商品コード 9781843768937
  • DDC分類 338.4379648

基本説明

New in paperback. Hardcover was published in 2006. Highlights macroeconomic and business analysis.

Full Description

The Olympic Games is a unique event centering global interest on its host city. The financing of the Games has changed dramatically since Munich (1972) and economic interests and effects are increasingly paramount. It is therefore an anomaly that accurate economic analysis and comparison is not readily available. This is the most detailed study on the economic implications of recent and future Olympic Games over four decades.Holger Preuss analyses the most important issues surrounding the hosting of the Olympics, and its wider economic effects, including:

financial gigantism of the Olympic Games

commercialisation and its control

problems associated with achieving the Olympic requirements and standards

the economic legacy of Olympic Games

the feasibility of developing countries staging future Olympic Games

detailed post Olympic analysis of financial figures

conclusions on the economic related achievements of respective Organising Committees.

Academics and researchers of sports economics, international economics, international business and competition will all find this fascinating book of great value. The rigorous and authoritative analysis ensures valuable information will be available for future bid cities, and in a wider context, any city planning to bid for a major sporting event. It will also appeal to those interested in the broader context of the Olympic Games and concerned by their commercialisation and gigantism.

Contents

Contents: Preface by Jacques Rogge Foreword by Holger Preuss 1. Introduction: The Situation of Modern Cities and the Olympic Games 2. Methodology: Justifications for Use 3. Financing of the Games: Interests, Winners and Losers 4. Growth and Financial Gigantism: The Scale of the Olympic Games 5. Technique of Measuring: The Economic Impact of Olympic Games 6. Tourism and Exports: The Sleeping Giants 7. Investments and the Reconstruction of a City: Burdens and Opportunities 8. The Great Source of Income: Revenues of the OCOG 9. The Flip Side of the Coin: Expenditures of the Organizing Committee 10. Jobs, Jobs, Jobs: Great Opportunities or Flash in the Pan? 11. The Olympic Aftermath: Price Increases and Economic Legacy 12. Reflections: The Olympics Today and the Challenge for Future Hosts References Index