起業家精神研究:事例集<br>Cases in Entrepreneurship : The Venture Creation Process

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起業家精神研究:事例集
Cases in Entrepreneurship : The Venture Creation Process

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 448 p.
  • 言語 ENG
  • 商品コード 9781412909761
  • DDC分類 658.421

Full Description

The Ivey Casebooks Series is a co-publishing partnership between SAGE Publications and the Richard Ivey School of Business at The University of Western Ontario. Due to their popularity more than 60 countries, approximately 200 new cases are added to the Ivey School of Business library each year. Each of the casebooks comes equipped with instructor resources on CD-ROM available upon request. These affordable collections will not only help students connect to real-world situations, but will benefit corporations seeking continued education in the field as well.

Cases in Entrepreneurship: The Venture Creation Process is the first book to be based upon a cognitive framework of entrepreneurship. These cases are compatible with courses in Entrepreneurship, and New Venture Management at the undergraduate and MBA level in schools of business.  The instructor's resources on CD-ROM includes detailed 6-10 page casenotes for each case, preparation questions for students to review before class, discussion questions, and suggested further readings.

This Casebook has been organized based on the following concepts:

Searching for ideas
Screening those ideas for business opportunity
Planning how to exploit the opportunity
Financing the opportunity
Setting up / Starting up the business
Growing the business
Harvesting the value created in the business

The IVEY Casebook Series
Cases in Business Ethics
Cases in Entrepreneurship
Cases in Gender & Diversity in Organizations
Cases in Operations Management
Cases in Organizational Behavior
Cases in the Environment of Business
Cases in Alliance Management
Mergers and Acquisitions: Text and Cases

Contents

Introduction to the Ivey Casebook Series - Paul W. Beamish
Preface
Introduction: The Venture Creation Process
1. Searching for Venture Opportunities
Leveraging Wal-Mart, eBay and USPS
Barrie Charity Bingo
Takahiko Naraki, the Three Million Yen Entrepreneur
Cascadia Water Corporation
Russki Adventures
2. Screening Venture Opportunities
Kalista's Fine Chocolate
Siam Canadian Foods Co., Ltd.
Asiasports: Hockey Night in Hong Kong
Crystal Corporation of the Philippines
Sequel to Success: The Follow-Up To Abatis Systems
3. Planning and Financing the Venture
Frontier Adventure Racing: Pack Lightly, Go Like Hell, Never Give Up
Borders Hotel Corp.
SimEx Inc.
Extreme Packet Devices (A)
Diabetogen
Alpha Personal Dental Care Systems
4. Venture Setup
PolicePrep
Ben & Jerry's - Japan
Textron Ltd.
Tapp Technologies Inc. (A)
Blinds To Go - Wanted: People to Lead Explosive Growth (A)
5. Venture Start-Up
DCF Innovations: Goalie Pad Covers (A)
Catfish Creek Canoe Company
WaveRider Communications, Inc.: Selling Wireless Internet Access Equipment
Omega Paw Inc.
6. Ongoing Venture Operations and Growth
Extreme CCTV
VanCity Savings Credit Union: Corporate Venturing Into Uncharted Waters
Krave's Candy Co. - Clodhoppers (A)
Trojan Technologies Inc.: Organizational Structuring for Growth and Customer Service
Mainstreet Equity Corp. (A)
7. Venture Analytics: Beyond Venture Creation
Creemore Springs Brewery: Branding Without Advertising
Fernando Rego and the Fitter
Drawn and Quarterly
InnoMedia Logic Inc.
Quadra Logic Technologies Inc. (A)
References
About the Editors

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