Full Description
This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear and relevant explanations of how to design and produce any type of print and online publication to a professional standard, from pre-planning through to going to press or online. In providing the context, principles and thinking behind design over time, alongside the key practical techniques and know-how, this resource will enable you to present information clearly and effectively.
Key features:
Provides a complete resource, explaining the background, theory and application of design as well as the 'how to'
Tutorials and exercises demonstrate how to create clean, attractive and well-targeted designs
Highly illustrated throughout
Colour 'How to' sections explain in detail how to create layouts and work with type, pictures and colour successfully
Design for Media is a core resource for students and professionals in journalism, PR, advertising, design and across the media and creative sectors.
Contents
PART I: THE DEVELOPMENT OF MODERN MEDIA DESIGN 1. The evolution of publishing media 2. The 21st century media- design in practice 3. Cross media production - print and web publishing PART II: DESIGNING IN THE DIGITAL ERA 4. Pre-planning a publication 5. Information design 6. Content visualisation and structure 1: type 7. Content visualisation and structure 2: pictures 8. Content visualisation and structure 3: colour 9. Building a print or web page 10. Going to press/publishing on the web
