Strategic Management of Technological Innovation （5 Student）

Schilling, Melissa

McGraw-Hill College（2016/01発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 320 p.
言語 ENG
商品コード 9781259539060
DDC分類 658.4012

Full Description

Analyze. Formulate. Implement.Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

PrefaceIntroduction 1PART ONEIndustry Dynamics of Technological Innovation 13Sources of Innovation 15Types and Patterns of Innovation 43Standards Battles and Design Dominance 67Timing of Entry 89PART TWOFormulating Technological Innovation Strategy 107Defining the Organization's Strategic Direction 109Choosing Innovation Projects 129Collaboration Strategies 153Protecting Innovation 183PART THREEImplementing Technological Innovation Strategy 209Organizing for Innovation 211Managing the New Product Development Process 235Managing New Product Development Teams 265Crafting a Deployment Strategy 283INDEX 311NER(01): WOW