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Full Description
This volume offers a behind-the-scenes look at how the Gillette company works, providing insight into its global outlook and strategy. It highlights the company's commitment to innovation, creative advertising and environmental issues.
Contents
Part 1 The stage is setrecovery; the goal is growth. Part 2 The search for balance: the quiet man from finance; are you a steel man or a plastic man?; storm warnings. Part 3 Fight for survival - the takeover threats: ten days of terror; an end to gradualism; the Ivy League predators. Part 4 Fast track to global leadership: Warren Buffet comes aboard; countdown to sensor; Al Zeien takes charge; the sixth leg. Part 5 Gillette's global culture in practice: the development of global skills; Latin America shows the way; a foot on the ground; the reluctant global warrior.
