基本説明
Contains nearly 450 entries spanning all aspects of the public relations field - from theory and practice to history, including the great, famous, and infamous practitioners.
Full Description
The two-volume Encyclopedia of Public Relations, arranged alphabetically, contains nearly 450 entries spanning all aspects of the public relations field - from theory and practice to history, including the great, famous and infamous practitioners. With contributions from internationally recognized professors, scholars and practitioners, this encyclopedia will be a must-have for any library with collections in business, management, communication and journalism. It provides students, scholars and educated lay readers with a sound, insightful and appreciative view of what public relations is and does as well as the ethical challenges it must meet to be seen as a positive force in society.Topics Covered:- Crisis Communication and Management - Cyberspace- Ethics- Global Public Relations- Groups- History- Jargon- Management- Media- News - Organizations- Practitioners - Relations- Reports- Research and Analysis- Theories and ModelsAdvisory BoardElizabeth L Toth, Syracuse UniversityJohn Madsen, Rock Island, IllinoisDean Kruckeberg, University of Northern IowaKirk Hallahan, Colorado State UniversityTimothy Coombs, Eastern Illinois UniversityShannon A Bowen, University of HoustonA A (Betteke) van Ruler, Free University, AmsterdamKathleen S Kelly, University of Florida
Contents
List of EntriesReaders GuideAbout the EditorEditorial BoardContributorsIntroductionAcknowledgmentsList of IllustrationsEntriesAppendix
