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基本説明
New in paperback. Hardcover was published in 2008. This is the first full-length study of the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries.
Full Description
Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language.
Contents
Introduction; 1. A 'department of literature': advertising in the Romantic period; 2. 'Humbug and co.': satirical engagements with advertising 1770-1840; 3. 'We keeps a poet': shoe blacking and the commercial aesthetic; 4. 'Publicity to a lottery is certainly necessary': Thomas Bish and the culture of gambling; 5. 'Barber or perfumer': incomparable oils and crinicultural satire; 6. 'The poetry of hair-cutting': J. R. D. Huggins, the emperor of barbers; Conclusion: 'thoughts on puffs, patrons and other matters': commodifying the book; Bibliography.
