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基本説明
New chapters cover developments in such areas as social entrepreneurship, financial leadership and capital structure, accountability and transparency.
Full Description
This is the Third Edition of the bestselling nonprofit management reference and text called the "big green book." Based on updated research, theory, and experience, this comprehensive edition offers practical advice on managing nonprofit organizations and addresses key aspects such as board development, strategic planning, lobbying, marketing, fundraising, volunteer management, financial management, risk management, and compensation and benefits. New chapters cover developments in such areas as social entrepreneurship, financial leadership and capital structure, accountability and transparency, and the changing political-legal climate. It includes an instructor's manual
Contents
Figures, Tables, and Exhibits xi
The Editor xv
The Contributors xvii
Foreword xxix
Introduction to the Third Edition xxxi David O. SECTOR 1
1 Historical Perspectives on Nonprofit Organizations in the United States 3 Peter Dobkin Hall
2 The Legal Framework of the Nonprofit Sector in the United States 42 Bruce R. Hopkins and Virginia C. Gross
3 The Changing Context of Nonprofit Leadership and Management 77 Lester M. Salamon
4 The Many Faces of Nonprofit Accountability 101 Alnoor Ebrahim
PART TWO: LEADING AND GOVERNING NONPROFIT ORGANIZATIONS 123
5 Leadership, Governance, and the Work of the Board 125 David O. Renz
6 Executive Leadership 157 Robert D. Herman
7 Ethical Nonprofit Management: Core Values and Key Practices 178 Thomas H. Jeavons
8 Strategic Management 206 William A. Brown
9 Strategic Planning and the Strategy Change Cycle 230 John M. Bryson
10 Social Entrepreneurship and Social Enterprise 262 Matthew T. A. Nash
PART THREE: MANAGING NONPROFIT OPERATIONS 299
11 Marketing for Nonprofit Organizations 301 Brenda Gainer
12 Strategic Communications 329 Kathy Bonk
13 Advocacy, Lobbying, and Social Change 347 Marcia Avner
14 Collaboration and Strategic Alliances 375 John A. Yankey and Carol K. Willen
15 Outcome Assessment and Program Evaluation 401 John Clayton Thomas
16 Evaluating the Effectiveness of Nonprofit Organizations 431 Vic Murray
PART FOUR: DEVELOPING AND MANAGING NONPROFIT FINANCIAL RESOURCES 459
17 Financial Leadership in Nonprofit Organizations 461 Jeanne Bell
18 Nonprofit Finance: Developing Nonprofit Resources 482 Dennis R. Young
19 Designing and Managing the Fundraising Program 505 Robert E. Fogal
20 Social Enterprise and Nonprofit Ventures 524 Scott T. Helm
21 Managing the Challenges of Government Contracts 553 Steven Rathgeb Smith
22 Financial Management and Accounting 580 David W. Young
23 Risk Management 642 Melanie Lockwood Herman
PART FIVE: LEADING AND MANAGING PEOPLE IN NONPROFITS 667
24 Effective Human Resource Practices: Recruitment and Retention in Nonprofit Organizations 669 Mary R. Watson and Rikki Abzug
25 Total Rewards Programs in Nonprofit Organizations 709 Nancy E. Day
26 Designing and Managing Volunteer Programs 753 Jeffrey L. Brudney
Conclusion: The Future of Nonprofit Leadership and Management 794 David O. Renz
Name Index 805
Subject Index 815
