Full Description
In Sports on Television, Dennis Deninger provides an all-encompassing view of the sports television industry. He progresses from the need for this book, to the history of the industry and discipline, to the pioneering events of sports broadcasting and sports television, to a nuts-and bolts, behind-the-scenes look at a sports television production. All the while, he examines the impact that sports and the mass media have had (and are continuing to have) on one another and on society.
Contents
1. Television that Matters 2. BeginningsExperimentation and Fulfillment 3. The Modern Era Begins 4. The Pro Football Ascendancy 5. The ESPN Era 6. Programming Sports on Television 7. Producing Sports on Television 8. The Evolution of Sports Commentators 9. International Sports Broadcasting 10. Who's Watching TV Sports, and Why? 11. Advertising and Sponsorship 12. Power and Economics 13. Politics and Government in Sports Television 14. The Social and Cultural Impact of Televised Sport 15. Coming Up Next
