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Full Description
Tracing the origin, ethos and workings of modern propaganda, this book contains essays, by scholars such as Hans Speier, C. Wright Mills and Walter Lippmann, exploring the social and institutional groundwork of modern propaganda. It then examines the axial age of propaganda, from World War I through the Cold War, focusing on key propaganda organizations, such as the Committee on Public Information, the Nazi propaganda machine and the group of Hollywood directors that produced propaganda films for the armed services during World War II. This section also details the wizardry of the master propagandist, Joseph Goebbels. Finally the volume examines the ubiquity of propaganda in contemporary society, with essays on bureaucratic propaganda, advertising, public relations and politics and language.
Contents
Preface; R.Jackall & A.J.Vidich - Acknowledgements - Notes on the Contributors - Introduction; R.Jackall - PART I THE GROUNDWORK OF MODERN PROPAGANDA - Propaganda; H.Lasswell - The Rise of Public Opinion; H.Speier - The Phantom Public; W.Lippmann - Towards a Sociology of Expertness: I.Gerver & J.Bensman - The Mass Society; W.Mills - PART II THE AXIAL AGE OF PROPAGANDA: FROM THE GREAT WAR TO THE COLD WAR - The Machinery of Propaganda; C.Haste - America's First Propaganda Ministry: The Committee on Public Information During the Great War; R.Jackall & J.M.Hirota - The State and Propaganda; A.B.Zeman - Goebbels' Principles of Propaganda; L.W.Doob - How to Detect Propaganda; Institute for Propaganda Analysis - Theatre of War: American Propaganda Films During World War II; J.A.Meyerson - Mass Persuasion: A Technical Problem and Moral Dilemma; R.K.Merton - The Cold War System of Emotion Management: Mobilizing the Home Front for World War III; G.Oakes - PART III THE UBIQUITY OF PROPAGANDA IN MODERN SOCIETY - Bureaucratic Propaganda: The Case of Battle Efficiency Reports; D.Altheide & J.Johnson - Making Products Heroes: Work in Advertising Agencies; J.M.Hirota - The Magic Lantern: The World of Public Relations; R.Jackall - The Persuasive Function of Slogans; C.Stewart, C.A.Smith & R.E.Denton Jr - Politics and the English Language; G.Orwell - Index
