基本説明
This is the first history of Mills & Boon, the British publishing phenomenon which has become a household name synonymous with romantic fiction. It examines the Mills & Boon 'formula' and editorial policy, morality, and sales.
Full Description
This is the first history of Mills & Boon, the British publishing phenomenon which has become a household name, synonymous with romantic fiction. On the firm's 90th anniversary, Joseph McAleer has written the first history of Mills & Boon, drawing upon a long-lost archive of over 50,000 letters which reveal the intricate relationship between editorial policy, social attitudes, and sales. McAleer examines the dictates of the Mills & Boon formula and demonstrates how novels were 'Managed' by the firm to ensure maximum sales and to nurture a cadre of loyal readers in Britain and throughout the Commonwealth. The result is a cultural phenomenon whose 'product' reflected the attitudes and morals of the age while offering women an addictive escape from everyday life. It's a fascinating read for anyone who's ever wondered about writing a Mills & Boon, or wants to understand the story behind one of the most successful British firms of the twentieth century.
Contents
PART I. ESTABLISHING THE IMPRINT: THE HISTORY ; Mr Mills and Mr Boon 1908-1913 ; The Bubble Nearly Bursts, 1914-1928 ; A Boon without Mills, 1929-1945 ; Regrouping and Restructuring, 1946-1956 ; The Paperback Revolution, 1957-1972 ; PART II. ROMANCE AND RESPONSIBILITY: EDITORIAL POLICY ; The Thirties: A Genre is Born ; The Forties: Flying the Flag ; The Fifties: Preserving the Legacy ; Women's Magazines: The Outside Editors ; The Sixties: Change and Experimentation ; Afterword: The Global Product and Its Product ; Bibliography ; Index
