基本説明
This edition expands its international focus, with pieces on the Chinese soap opera, Brazilian telenovelas, and the role of race in Puerto Rican television, among others.
Full Description
This anthology, first published in 1976, is used in courses on television criticism, television history, media & society, and broadcasting. The 7th edition, which is comprised of virtually all new selections, features a slightly revamped organization, adding sections on History and Reception. In addition, this revision expands its international focus, with pieces on the Chinese soap opera, Brazilian telenovelas, and the role of race in Puerto Rican television, among others. Finally, this book remains current in its treatment of technology, making it the gold standard of anthologies on television.
Contents
* = in previous edition
Preface to the Seventh Edition
Preface to the First Edition
*Horace Newcomb, "Television and the Present Climate of Criticism"
PART 1: HISTORY
Mark Alvey, "'Too Many Kids & Old Ladies': Quality Demographics and 1960s U.S. Television"
Aniko Bodroghkozy, "Negotiating Civil Rights in Prime Time: A Production & Reception History of CBS's East Side/West Side"
Marsha Casidy and Mimi White, "Innovating Women's Television in Local and National Networks: Ruth Lyons and Arlene Francis"
Susan Murray, "Ethnic Masculinity and Early Television's Vaudeo Star"
Nathan Godfried, "Identity, Power, and Local Television: African Americans, Organized Labor, and UHF-TV in Chicago, 1962-1968"
PART 2: THE PRODUCTION CONTEXT
Elana Levine, "Toward a Paradigm for Media Production Research: Behind the Scenes at General Hospital"
Caroline-Isabelle Caron, "Translating Trek: Rewriting an American Icon in a Francophone Context"
Greg Siegel, "Double Vision: Large-Screen Video Display and Live Sports Spectacle"
Yeidy M. Rivero, "Erasing Blackness: The Media Construction of 'Race' in Mi Familia, the First Puerto Rican Situation Comedy with a Black Family"
Amanda D. Lotz, "Textual (Im)Possibilities in the U.S. Post-Network Era: Negotiating Production and Promotion Processes on Lifetime's Any Day Now"
PART 3: THE PROGRAMMING CONTEXT
Christopher Castiglia and Christopher Reed, "'Ah, Yes, I Remember it Well': Memory and Queer Culture in Will and Grace"
Jason Mittell, "Cartoon Realism: Genre Mixing and the Cultural Life of The Simpsons"
Trevor Parry-Giles & Shawn J. Parry-Giles, "The West Wing's Prime-Time Presidentiality: Mimesis & Catharsis in a Postmodern Romance"
Jane Arthurs, "Sex and the City and Consumer Culture: Remediating Postfeminist Drama"
Sarah Banet-Weiser, "Girls Rule!: Gender, Feminism, and Nickelodeon"
Sheldon H. Lu, "Soap Opera in China: The Transnational Politics of Visuality, Sexuality, and Masculinity"
Silvio Waisbord, "McTV: Understanding the Global Popularity of Television Formats"
John Corner, "Sounds Real: Music and Documentary"
Jeffrey P. Jones, "From Insider to Outsiders: The Advent of New Political Television"
*David Thorburn, "Television Melodrama"
PART 4: AUDIENCES, VIEWERS, USERS
Ron Lembo, "Components of a Viewing Culture"
Annette Hill, "Big Brother: The Real Audience"
Antonio C. LaPastina, "Telenovela Reception in Rural Brazil: Gendered Readings and Sexual Mores"
Jocelyn Cullity and Prakash Younger, "Sex Appeal and Cultural Liberty: An Feminist Inquiry into MTV India"
Kim Bjarkman, "To Have and To Hold: The Video Collector's Relationship with an Ethereal Medium"
PART 5: CONSIDERING TELEVISION
Horace Newcomb, "'This Is Not Al Dente': The Sopranos and the New Meaning of 'Television'"
Deborah L. Jaramillo, "The Family Racket: AOL Time Warner, HBO, The Sopranos, and the Construction of a Quality Brand"
John Hartley, "Television as Transmodern Teaching"
Elizabeth Jacka, "'Democracy as Defeat': The Impotence of Arguments for Public Service Broadcasting"
Nicholas Garnham, "A Response to Elizabeth Jacka's 'Democracy as Defeat'"
Lynn Spiegel, "Entertainment Wars: Television Culture After 9/11"
Roger Silverstone, "Regulation, Media Literacy, and Media Civics"
