Full Description
A class-tested first edition focusing on core areas of rhetorical research, such as metaphor, narrative, visual persuasion, ideology, and politics, with the intent of acquainting undergraduate students with a broad, accessible understanding of ideas, analytic frames, and examples of human language use. This textbook is written as a springboard for more sophisticated study, and also strives to connect the material to "message-making" in communication-related professions
Contents
Chapter 1CriticsChapter 3: Finding the Gold: Reading and Using Academic Rhetorical ResearchChapter 4: Writing Rhetorical Criticism: Your Analysis of Important Public Messages Chapter 5: Metaphors: Cultural Perception and PersuasionChapter 6: Once Upon a Story: Narrative as RhetoricChapter 7: Visual Messages: The Eyes Have ItChapter 8: Language and Ideology: Twins Separated at Birth?Chapter 9: Rhetorical Theory: Saying Something Profound about No One ThingChapter 10: Using Rhetorical CriticismNER(01): WOW
