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Full Description
With this bold collection of cutting-edge "Harvard Business Review" articles, the magazine's executive editor explores the fundamental changes that are happening in business as a result of the Internet, digital communications, and ubiquitous connectivity.
Contents
Part 1 Strategy: unbundling the corporation, John Hagel III and Marc Singer; syndication - the emerging model for business in the Internet era, Kevin Werbach; where value lives in a networked world, Sawhney and Parikh; starting up in high gear - an interview with venture capitalist Vinod Khosla, David Champion and Nicholas G. Carr; transforming life, transforming business - the life-science revolution, Juan Enriquez and Ray A. Goldberg. Part 2 Markets: getting real about virtual commerce, Philip Evans and Thomas S. Wurster; the future of commerce, Adrian J. Slywotzky et al; contextual marketing - the real business of the Internet, David Kenny and John F. Marshall; beyond the exchange - the future of B2B, Richard Wise and David Morrison. Part 3 Operations: bringing Silicon Valley inside, Gary Hamel; how we went digital without a strategy, Ricardo Semler; meeting the challenge of disruptive change, Clayton M. Christensen and Michael Overdorf; managing for the next big thing - an interview with EMC's Michael Ruettgers, Paul Hemp.