Thinkpad : A Different Shade of Blue

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Thinkpad : A Different Shade of Blue

  • Sams（1999/09発売）
  • ただいまウェブストアではご注文を受け付けておりません。 ⇒古書を探す
  • 製本 Hardcover:ハードカバー版／ページ数 502 p.
  • 言語 ENG
  • 商品コード 9780672317569
  • DDC分類 004

Full Description


ThinkPadbehind the creation of one of the most successful brand names in computing. Through interviews with the ThinkPad Team and IBM executives, and access to internal documents and memoranda, the book provides a rare inside view into the workings of an IBM brand team. Here is the inside scoop on the cultural and personality differences that almost killed one of the most significant development efforts in IBM history. More importantly, it offers valuable lessons on what it takes to build a world-class, enduring brand or product.