基本説明
Discusses different types of boycotts, from their historical focus on labour and economic concerns, to the more recent inclusion of issues such as minority rights, animal welfare and environmental protection.
Full Description
Despite the increasing occurrence of consumer boycotts, little has been written about this form of social and economic protest. This timely volume fills the knowledge gap by examining boycotts both historically and currently. Drawing on both published and unpublished material as well as personal interviews with boycott groups and their targets, Monroe Friedman discusses different types of boycotts-from their historical focus on labor and economic concerns to the more recent inclusion of issues such as minority rights, animal welfare, and environmental protection. He also documents the shift in strategic emphasis from the marketplace (cutting consumer sales) to the media (securing news coverage to air criticism of a targeted firm). In turn, these changes in boycott substance and style offer insights into larger upheavals in the social and economic fabric of 20th century America.
Contents
Introduction 1. Consumer Boycott Basics 2. Factors Affecting Boycott Success 3. Labor Boycotts 4. Consumer Economic Boycotts 5. Minority Group Initiatives: African-American Boycotts 6. Boycott Initiatives of Other Minority Groups 7. Boycotts by Religious Groups 8. Ecological Boycotts 9. Consumer Buycotts 10. Boycott Issues and Tactics in Historical Perspective Appendix A: The 1996 Consumer Protest as Seen by Its Leaders Appendix B: Boycott Observations Over Time References
