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基本説明
Examines the opportunities and challenges faced by managers in Korea, and presents an update on management developments in that country.
Full Description
Part of the successful Routledge 'Working in Asia' series, The Changing Face of Korean Management focuses on a country that is predicted by some experts to become the world's third richest by 2025. South Korea, with its thriving telecommunications and automotive industries, and increasing trade links with China, survived the 1997 Asian Economic Crisis better than most. This important textbook explores the key areas of management in this pivotal country in the region, including:
Human Resource Management
Marketing
Operations
Finance
Strategy
Overseas affiliates
Small firms and entrepreneurship
Women
Including case studies and interviews with front-line Korean managers to enable a real 'voice' to emerge, and written by native academics, this is a complete analysis of the current state of management structures in South Korea. It is important reading for all students of business and management interested in Asia.
Contents
1. Setting the Scene for The Changing Face of South Korean Management 2. The Changing Face of Korean Human Resource Management 3. The Changing Face of Korean Marketing Management 4. The Changing Face of Operations Management in Korea 5. The Changing Face of Korean Finance Management 6. The Changing Face of Korean Strategic Management 7. The Changing Face of Korean Small and Medium-Sized Enterprises Management 8. The Changing Face of Korean Management of Overseas Affiliates 9. The Changing Face of Korean Women in Management 10. The Changing Face of Korean Management Revisited