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Full Description
Communicating for Survival is a complete sourcebook to managing the necessary organizational changes in order to adapt to the new demographics and resulting labor crisis of the next decade. Designed for both practitioners and students, this practical text offers in-depth analyses of such problems as attracting and retaining employees, achieving employee trust and confidence, revising intrinsic and extrinsic reward mechanisms, and improving human resource management and communications systems.
Contents
Preface The Challenge of a New Century Patterns of Change Conflict: Generational and Organizational Management and Leadership Deceit, Duplicity, and Discontent A Matter of Commitment Removing the Barriers Finding the Formula The Human Factor Designing the Program Selecting Communication Channels Getting the Job Done A Model for Success: Federal Express Corporation Alternative Futures Bibliography Index