- ホーム
- > 洋書
- > 英文書
- > Religion / Ethics
Full Description
Through shrewd marketing and publicity, Hindu spiritual leaders can play powerful roles in contemporary India as businessmen and government officials. Focusing on the organizations and activities of Hindu ascetics and gurus, the author explores the complex interrelations among religion, the political economy of India and global capitalism. McKean traces the ideological and organizational antecedents to the Hindu nationalist movement. The Indian state's increasing patronage of Hindu institutions makes competition increases its support. Using materials from guru's publications, the press and extensive field research, McKean examines how participation by upper-caste ruling class groups in the Divine Life Society and other Hindu organizations further legitimates their own authority. With a selection of photographs and advertisements showing icons of spirituality used to sell commodities from textiles to cement to comic books, the work illustrates the pervasive presence of Hindu imagery in India's burgeoning market economy. It shows how gurus popularize Hindu nationalism through imagery such as the goddess, Mother India, and her martyred sons and daughters.
Contents
Preface Acknowledgments 1: Sumptuary Spirituality 2: Hardwar and Rishikesh: Gateway to Gods and Godmen 3: Savarkar: Nationalist Ideologue and Organizer of Hindus 4: Hindu Sangathan after Savarkar: The Vishva Hindu Parishad 5: Swami Satyamitranand: VHP Leader and Founder of Hardwar's Bharat Mata Temple 6: The Bharat Mata Temple: Satyamitranand's Candid Appraisal 7: Sivananda and the Divine Life Society 8: Arenas of Ashram Life 9: Celebrating the Birth Centenary of Gurudev Sivananda 10: Shakti ex Machina Epilogue Appendix 1 The Manav Utthan Seva Samiti Appendix 2 A Brief Account of Hardwar Bibliography Index Gallery follows page 96
