目次
1 Evolutionary Progress of Business or Paradigm Shift(Some Remarks on Fordism,Fordisms and Post‐Fordism;Some Thoughts on the Automotive Industry,or:Can the Past Teach the Future?;A Glance at the New Network Strategy in the Expanded European Automotive Industry)
2 New Strategy of Automotive Manufacturers and the Post‐Lean Paradigm(The Evolving Strategy of the European Automotive Company and the Post‐Lean Paradigm:The Case of VW and a Brief Comparison with Toyota;The Rule of Pragmatism on the Way to Global Automobile Companies:The Cases of Nissan/Renault,Mazda/Ford and the Volkswagen Group;Focus on China:Internationalization Strategies of the German and Japanese Automobile and Supplier Industries ほか)
3 Shift of Automotive manufacturing to Russia & Central‐Eastern Europe(Russia:A Vain Illusion or a New Frontier for Automotive Investment?;The Renaissance of Car Production in Central Eastern Europe:Knowledge Exchange and Cultural Dynamics at Skoda Auto;Trends in the European Automotive Industry and their Present and Future Consequences on Eastern German Automotive Companies)